Nov 022012
 
Broadway Cares Equity Fights AIDS

Broadway Cares/Equity Fights AIDS announced Nov. 2 that a portion of proceeds currently being raised by Broadway, Off-Broadway and national touring companies during the six-week fall fundraising efforts will be donated to three relief agencies committed to helping victims of Hurricane Sandy.

An additional $100,000 will be awarded to The Actors Fund.

“Broadway Cares/Equity Fights AIDS historically has moved quickly and responsibly, on behalf of the theatre community, in responding to assist those affected by extraordinary events and natural disasters,” Broadway Cares executive director Tom Viola said in a statement. “We want to immediately do the same by reaching out to those both in the theatre family and local communities most affected by Hurricane Sandy.”

The hurricane relief grants will be awarded to the Community FoodBank of New Jersey, AmeriCares and the American Red Cross.

Dozens of Broadway, Off-Broadway and national touring companies currently are participating in a fundraising effort, which will culminate in two performances Dec. 3 and 4 at the 24th Annual Gypsy of the Year Competition. The shows raise money by asking audience members for donations as they leave the theatre, often offering incentives such as autographed Playbills and posters, backstage tours or other unique items and experiences.

Broadway Cares/Equity Fights AIDS supports more than 450 AIDS and family service organizations across the country, including 127 in New York, New Jersey and Connecticut, the areas hardest hit by Hurricane Sandy.

The BC/EFA Executive Committee, acting on behalf of the entire board, approved the emergency grants Nov. 1. In addition to The Actors Fund, the hurricane relief agencies selected deliver on-the-ground resources for those most directly affected by the storm.

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Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $225 million for essential services for people with AIDS and other critical illnesses across the United States. For more information visit broadwaycares.org.

Andrew Gans

http://www.playbill.com/news/article/171816-Broadway-Cares-Equity-Fights-AIDS-Donates-250000-to-Hurricane-Sandy-Recovery

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