Apr 262013
Pride Photo Award

As of today, photographers can submit their work to the third edition of Pride Photo Award. The international photography contest on sexual and gender diversity this year has the theme ' Extremely Normal '. The theme challenges the participants instead of the extravagant stereotypes just the everyday of the lesbian, gay, bisexual, and transgender (LGBT) community to portray, according to a press release. The winning photos will be exhibited for one month in the Oude Kerk in Amsterdam.

The press release continues:

Of 25 april to 31 May, photographers can submit their work through the website of Pride Photo Award. Participants can submit entries in four different categories: documentary, Gender, Open and the theme category this year: ' Extremely Normal '.

The theme is chosen by the renowned Dutch photo curator Marga Rahimi. It takes a stand against the often one-sided image of the LHBTgemeenschap in the media. If it's about gay, lesbian, bisexual and transgender people (LGBT) show the media often extravagant photos: drag queens, half-naked dancing men on a boat. The challenge this year is to make extraordinary photos of ordinary people.

The winning photos will be exhibited for one month from 23 August in the historic old church in Amsterdam. After the exhibition is expected to draw 10,000 visitors. A selection of the winning photos will be featured on large panels throughout Amsterdam. The exhibition will later be featured in other Dutch cities.

The jury is composed of five internationally renowned photography experts. The President of this edition is Stephen Mayes, the Managing Director of VIIPhoto Agency New York. The jury comes together in June to select the winners. These will be announced on 19 June. The awards ceremony will take place on Friday 23 August. The first prize winners of each category will receive a ticket to Amsterdam and like to stay at the Lloyd Hotel during the opening weekend.

Last year, more than 200 photographers from around the world and there were part 1750 photographs sent in. The winner of the Pride Photo Award 2012 was the Dutch photographer Chris Radford.


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