Jan 152013

Last month all we were surprised to see the commitment of the Church, and especially his Holiness Pope Benedicto XVI, begin your adventure in the new technologies and make an account in Twitter. In little less than a month, his Holiness has managed to gather almost a million and a half followers.

While his account of time does not seem to have a very high activity, this action has already caused a flurry of pretty interesting views. There are those who think that it is of aapproach to today's societyespecially younger Christians; However, many others think that it is simply a new channel with which to spread the same messages that you are doing so far, and to try to win a few followers.

To day, with its more than 15 tweets, not we can highlight something really surprising, since your messages are very much in line with those already known. However, in its account, the Pope, or rather, Social Media team be responsible for it, also launches tweets with open-ended questions, which a priori would indicate that the Vatican is willing to dialogue with the Twitterers. However, the time is proving that not so, since his Holiness does not seem to show the slightest interest, at least publicly, in the comments of Twitter users, not to follow others other than itself but with your profile in seven other languages.

We do not know well the main objective that will led the Church to launch the world 2.0, the truth is that for an institution so traditional and critical with many of the advances of mankind, this step towards new technologies perhaps open the door to a listening to the opinions of the Twitterers, which at the moment seems to be very predisposed to show openly their opinionsboth positive and negative.

Some of the questions that inevitably we get many of us are: is the Church thinking to open a profile on social networks? An account on Instagram? Tuenti perhaps? Are social networks the first tract of rapprochement and adaptation of the Church to the demands of today's society? The mere fact of opening multiple accounts on Twitter in eight different languages (Spanish, English, Portuguese, French, German, Polish and Arabic) makes us suspect that it may be a first step towards the opening, but however, we will have to wait a little longer and see how evolves to check if it really is a step towards a future more opening position and listening.

At the moment, the only conclusion we can draw is that it seems that the Church has become aware, at least, of the benefits offered by social networks for companies, individuals, and now also for the most divine institutions.

Juan Manuel Dortez