Feb 172012
Some campaigns are really made well and, in addition to convey a message that will be remembered without doubt, tear a smile. This is the case in this campaign against AIDS created to Helsinki by agency McCann.
The campaign shows two men and a woman in underwear and with symbols of the geolocation of the social network at the anus, penis and vagina that indicate how many people have passed recently in those parts. The campaign invites, therefore, the use of condoms.
La campagna è indirizzata tanto al pubblico omosessuale quanto a quello etero perché, giova ricordarlo sempre, la trasmissione del virus dell’HIV non dipende dall’orientamento sessuale.
Helsinki: campagna per la lotta all’AIDS
Related...USA - Whoopi Goldberg and Kenneth Cole joins design jury for AIDS memorial park in NYC
HIV drug tenofovir increases risk of kidney damage
USA - UCLA researchers gain insight into why HIV progression differs among individuals
USA - 'The disconnect between America and the Vatican in San Francisco' (The Rainbow Sash Movement)
Tanzania - AIDS-plagued country must also cope with fake HIV drugs
Philippines - Social networking linked to HIV rise in country
ACT UP/Paris - manifestation 1er décembre, six mois après l ' élection de François hollande
Canary Islands - registered 250 infections by HIV during 2012
Bali - HIV cases in sex workers falling. High mortality partial explanation. Risky behavior persists...
