Some campaigns are really made well and, in addition to convey a message that will be remembered without doubt, tear a smile. This is the case in this campaign against AIDS created to Helsinki by agency McCann.
The campaign shows two men and a woman in underwear and with symbols of the geolocation of the social network at the anus, penis and vagina that indicate how many people have passed recently in those parts. The campaign invites, therefore, the use of condoms.
La campagna è indirizzata tanto al pubblico omosessuale quanto a quello etero perché, giova ricordarlo sempre, la trasmissione del virus dell’HIV non dipende dall’orientamento sessuale.