marketing

Feb 042013
 
Philippines - New HIV campaign: "The sexiest thing a man can do..."

LOVE YOURSELF, the country’s fastest-growing, 100%-volunteer HIV advocacy group, launched its 2013 visual campaign dubbed Project ‘Indulge’. It’s like no other HIV Awareness drive in the country and probably in the world. Collaborating on this project are multi-awarded advertising agency Campaigns and Grey, and top-ranked photographer Jeanne Young. “We wanted to contribute to HIV awareness [...]

Feb 012013
 
France - ACT UP/Paris: Les pouvoirs publics doivent maintenir une vigilance élevée face à la volonté de commercialiser prématurément la PrEP

Dans un communiqué de presse daté du 29 janvier 2013, l’association AIDES confirme sa volonté, déjà exprimée à l’automne, de faire commercialiser le truvada© en prévention de l’infection à VIH au plus vite. Elle demande à l’Agence nationale de sécurité du médicament et des produits de santé (ANSM) de mettre en place une RTU (recommandation temporaire d’utilisation).

Feb 012013
 
UK - HIV levels in gay men 'not falling'. A 'resurgence of risky sexual practices could be behind failure'

A resurgence of risky sexual practice could be behind a failure to curb HIV in gay and bisexual men in England and Wales, researchers suggest. New infections were static at about 2,300 a year between 2001 and 2010, despite rises in early diagnosis and far more people taking medication. Scientists, writing in the Lancet Infectious [...]

Jan 242013
 
Ireland - TV ads offended transgender community, rules Irish watchdog

A complaint against the mobile phone company Meteor by a transgender group has been upheld by the advertising watchdog. The Advertising Standards Authority of Ireland (ASAI) upheld a number of complaints against Meteor over an advertisement for mobile broadband. The company was the subject of complaints by the Transgender Equality Network Ireland (TENI) claiming the [...]

Jan 172013
 
Australia - Safer sex in Australia will save African lives according to condom manufacturer

A new condom company, founded by a recent University of Sydney Business School graduate, is offering Australians the opportunity to help “save a life” in Africa each time they have safe sex. The company, called HERO, says it will donate one “socially responsible and environmentally sustainable” condom to the fight against HIV/AIDS in Africa and [...]

Jan 162013
 
USA - D.C., first government in U.S. to do so, advertises for transgender acceptance

Iden Campbell McCollum is the founder of The Campbell Center, a peer-run resource center for people living with mental health challenges. The center serves the primarily low-income and African American community in Southeast Washington, D.C. McCollum, a man in his mid-forties with a bright smile, has been running the Center for almost five years now.1 [...]

Jan 092013
 
Australia - Queensland bracing for outbreak of sexual disease, will redirect safe-sex funding away from "radical lobby groups"

Gay men are having unprotected sex at unprecedented levels amid State Government claims that taxpayer dollars earmarked to prevent HIV infection have gone to waste. The Newman Government says it is bracing for an outbreak of sexual disease and will redirect safe-sex funding away from “radical lobby groups”. The Courier-Mail has obtained a draft report [...]

Jan 092013
 
New Zealand - Advertising Standards Authority dismisses complaints about Pope and marriage equality ad

A billboard depicting Pope Benedict XVI blessing the marriage of a male couple is unlikely to cause widespread offence, the Advertising Standards Authority has ruled. The authority dismissed complaints against the Powershop billboard by four complainants. The four-and-a-half storey billboard was part of a campaign by Powershop, with the slogan “Same Power, Different Attitude”. The [...]

Dec 262012
 
Deutschland - 120.000 Besucher kamen zum 1. Kölner Gay-Weihnachtsmarkt

Dezember endete der erste schwul-lesbische Weihnachtsmarkt Kölns. Die Veranstalter ziehen eine durchaus positive Bilanz. Über 120.000 Besucher kamen nach deren Angaben zur “Christmas Avenue” zwischen Sparkasse KölnBonn und Westgate am Rudolfplatz. Mit 16 Ständen präsentierte sich die schwul-lesbische Community der Öffentlichkeit. Besonders überrascht waren die Veranstalter über das riesige Medieninteresse. So berichteten u.a. der “Express”, der “Kölner Stadtanzeiger”, RTL, SAT1 regional, WDR, Radio RPR1 und viele andere.

Dec 182012
 
France - Un couple gay s’embrasse dans la nouvelle pub TV du «Parisien Magazine»

Le Parisien Magazine, le supplément week-end du Parisien (et d’Aujourd’hui en France) lancé avec succès en septembre dernier, a dévoilé hier, lundi 17 décembre, sa nouvelle campagne de publicité avec un spot TV diffusé sur TF1, France 2, France 3, France 4, France 5, TMC, NT1, BFMTV, NRJ 12 et L’Équipe 21 jusqu’au 23 décembre (la campagne se prolongera en janvier également à la télé, mais aussi au cinéma, à la radio et dans la presse).