In the very conservative Malaysia, a small family business of rubber became the world leader of condoms, a success story emblematic of the boom in the market in Asia.
Flavoured with grape or strawberry, in the form of missiles or "baggy", textured or multi-coloured: condoms presented Goh Kiat Miah desktop are not the type of products that are a family business based in a rural area of a Muslim-majority country.
The ancestors of Goh, CEO of Karex Industries, immigrated from China in 1920s. His great-grandfather opened a general store in the middle of a plantation of agroforests at the South of Malaysia.
The family then planted their own trees and opened Karex in 1988. A year later the company produced its first condom.
In 2013, this family owned company boasts is the world's leading manufacturer by volume, with 3,000 million condoms per year exported to over 100 countries.
Carex - brand developed by Karex - controls about 15% of the world market, according to experts, in front of Durex, the British Reckitt Benckisesr, and Trojan, of the American Church & Dwight. Durex and Trojan total 25% of the market.
The Malaysian company, unknown to the Giants Durex and Trojan, does not want to stay there. It plans to double its production and enter to the Kuala Lumpur Stock Exchange, in an amount and a date was still not set.
"We take advantage of a rise in demand," said Goh from your company located in the quiet town of Pontian (South).
According to industry estimates, the global market should reach € 4.6 billion in 2015, by 27,000 million condoms sold, against 20 billion in 2012.
"It's an industry which does not suffer from the crisis," summarized Goh. "With growth rates of around 8% per annum, are going to stay in the market", said.
Buy half of the Governments or international agencies for the fight against AIDS.
China recorded the highest growth, not only because of an acceleration of the efforts against AIDS, but also by the liberalization of customs.
Every year 1,100 million condoms are distributed in China for free.
As elsewhere, Asian teens have sex younger and are more sensitive to the message of prevention to elders, explained Wei Siang Yu, sexologist Singaporean.
The phenomenon is notable in the continent, and even among the very Catholic and conservative Filipino, where was adopted in January a law still unimaginable until recently that it requires of the public health centers that distribute free condoms.
But taboos remain and condom still being associated in Asia to "sex workers", he added. "Many Asians estimate that only can have intimacy without preservatives," estimated.